East Meets West at the World Bridal Event

by Karishma Bhugani on March 20, 2017

After huge demand from the North of England, last week Sherwani King delivered their first Fashion show at the World Bridal Event held in the Bolton Whites Hotel.

World Bridal Event is one of the biggest multicultural exhibitions in the UK allowing couples to meet the specialists from all cultures under 1 roof helping them create the dream wedding. 

All day we were kept busy with a steady stream of couples wanting to find out more about Sherwani King and what makes us unique. Couples got to see our latest collection in person and got to learn about the different options available at Sherwani King including hire, purchase and bespoke sherwani options. 

As anticipated the audience loved our sherwanis, the heavy designs mixed with subtle accents on various sherwanis showed how graceful and luxurious they truly are. 

The highlight of the day was the photoshoot held in collaboration with Ivory Promise who deliver beautiful bridal outfits across the north of England and beyond. This photoshoot was different to any photo shoot ever done before, as instead of traditional Asian Brides we embraced the opportunity to shoot with traditional British Wedding dresses. 

Sherwani King and Ivory Promise created an East meets West theme to mix it up and perfectly compliment the underlying theme of the show – multiculturalism. The wedding stage from 1SW Events (also a recent winner at the British Asian Wedding Awards) was a heavenly match. The classic car from Rolls-Royce Chauffeurs really added to the final touches of the ambitious photo shoot. 

As promised and anticipated; the show proved to be a huge success. A big thumbs up to World Bridal Event for organising such a fabulous day for Brides and Grooms to be and Sherwani King is looking forward to working together on future shows by WBE. 

Keep in touch with us via Instagram for future updates and we hope to meet you all soon at the Sherwani King showroom.